Pat Coleman & Stephen L. Nelson - Effective Executive's Guide to the Internet: The Seven Core Sk torrent download



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Pat Coleman, Stephen L. Nelson "Effective Executive's Guide to the Internet: The Seven Core Skills Required to Turn the Internet into a Business Power Tool"


Redmond Technology Press | 2001-01-15 | ISBN: 0967298172 | 261 pages | PDF | 3,1 MB





Contents





Introduction xvii





What This Book Assumes About You......................................... xvii


How This Book Is Organized .................................................... xviii


Skill 1: Understand the Environment ................................... xviii


Skill 2: Make Internet Connections...................................... xviii


Skill 3: Browse the Web........................................................ xviii


Skill 4: Communicate with Electronic Mail ......................... xviii


Skill 5: Use Search Services .................................................... xix


Skill 6: Understand Other Internet Services ........................... xix


Skill 7: Publish on the Web .................................................... xix


Conventions Used In This Book ................................................... xx





Skill 1 Understand the Environment 1





What Is the Internet? ......................................................................2


How the Internet Works .................................................................2


Client/Server Architecture ........................................................3


Internet Protocols ......................................................................3


How Information Travels Over the Internet .............................4


Who Manages the Internet? ......................................................5


viii Effective Executive’s Guide to the Internet - Electronic Edition


How the Internet Came to Be .........................................................6


What Can a Business User Do on the Internet?..............................7


What You Need to Connect to the Internet ....................................9


Types of Internet Connections ................................................10


Getting an Account with an ISP .............................................10


Security and Privacy on the Internet .............................................11


Three Sites for Business Newcomers to the Internet .....................12


Summary .......................................................................................15





Skill 2 Make Internet Connections 17





Connecting with a Modem ...........................................................18


Understanding How a Modem Works ....................................18


Installing a Modem .................................................................18


Configuring a Modem .............................................................20


Setting Up Dialing Rules ........................................................22


Setting Up Your Internet Connection .....................................24


Connecting with a Cable Modem .................................................26


Understanding How a Cable Modem Works ..........................26


Getting Connected ..................................................................27


Connecting with DSL ...................................................................28


Understanding How DSL Works ............................................28


Getting Connected ..................................................................29


Connecting with ISDN .................................................................30


Understanding How ISDN Works ..........................................30


Getting Connected ..................................................................30


How Fast Is Fast Enough? ............................................................32


Sharing an Internet Connection ....................................................32


Setting Up the Internet Sharing Computer.............................33


Setting Up Clients ...................................................................39


Sharing a High-Speed Connection .........................................44


Connecting to a Corporate Network .............................................45


Using a Phone Line .................................................................45


Setting Up a Calling Card .......................................................48


Using a VPN Tunnel ...............................................................49


Summary .......................................................................................51





Skill 3 Browse the Web 53





Understanding How a Web Browser Works ..................................54


Getting Started ..............................................................................55


A Word About URLs ..............................................................56


Understanding the Internet Explorer Window........................57


Navigating the Web .......................................................................58


Using the Address Bar .............................................................58


Following and Adding Links ...................................................59


Working with Your Favorites .........................................................60


Keeping Track of Favorite Sites ...............................................60


Managing the Favorites List ....................................................62


Backtracking to a Site ..............................................................62


Sending Pages and Links .........................................................64


Listening to a Webcast ..................................................................64


Saving and Printing .......................................................................66


Searching on the Internet ..............................................................69


Doing a Simple Search ............................................................70


Broadening a Search ................................................................72


Understanding Cookies and Temporary Internet Files ..................74


Customizing Internet Explorer......................................................77


Personalizing General Settings ................................................77


Establishing Security Levels for Zones....................................80


Establishing Other Security Settings.......................................83


Modifying or Creating an Internet or Network Connection ....87


Specifying Programs to Use for Internet Services ....................88


Specifying Advanced Options .................................................89


Summary .......................................................................................89





Skill 4 Communicate with Electronic Mail 91





Understanding How E-Mail Works ..............................................92


Understanding the Outlook Express Window ..............................93


Reading and Processing Messages .................................................95


Saving Messages ......................................................................96


Printing Messages ....................................................................98


Marking Messages ...................................................................98


Replying to Messages ..............................................................99


Forwarding Messages ..............................................................99


Deleting Messages .................................................................100


Creating and Sending Messages ..................................................101


Using HTML........................................................................102


Using Stationery .................................................................... 103


Sending Files with Messages .......................................................104


Creating a Signature .................................................................... 106


Filtering Messages .......................................................................107


Using Identities ........................................................................... 110


Working with Newsgroups .......................................................... 112


Setting Up a Newsgroup Account ......................................... 113


Connecting to Newsgroups ................................................... 113


Finding a Topic of Interest ....................................................114


Posting to a Newsgroup .........................................................114


Using Address Book .................................................................... 114


Adding Information for an Individual ...................................115


Setting Up a Distribution List ...............................................116


Locating People .....................................................................118


Printing Your Address Book ..................................................118


Creating and Printing a Map ................................................. 119


Customizing Outlook Express..................................................... 120


Specifying General Options ..................................................120


Specifying What Happens When You Read Messages


or News.................................................................................. 121


Handling Return Receipts ..................................................... 122


Managing How Messages Are Sent ......................................123


Changing Fonts, Specifying Stationery, and Using Business


Cards ..................................................................................... 124


Checking Spelling ................................................................. 126


Enhancing Security ............................................................... 127


Configuring Your Internet Connection .................................128


Cleaning the Outlook Express House ...................................129


Managing Your Electronic Office ................................................130


Summary ..................................................................................... 132





Skill 5 Use Search Services 133





Understanding How Search Services Work .................................134


Understanding Portals and Metasearch Software ........................136


Searching with Keywords ............................................................137


Searching for a Phrase ...........................................................139


Searching for All the Words ..................................................139


Using the NOT Operator ............................................................140


Using Wildcards .................................................................... 140


Important Search Services for Business Users .............................140


AltaVista ................................................................................ 141


Ask Jeeves .............................................................................. 143


Dogpile .................................................................................. 145


Go.......................................................................................... 147


Google ...................................................................................148


Go2Net.................................................................................. 150


HotBot .................................................................................. 151


LookSmart ............................................................................153


Lycos ......................................................................................154


Northern Light ...................................................................... 156


Snap ....................................................................................... 157


Yahoo! ....................................................................................158


Choosing a Search Service .....................................................160


Introducing Copernic 2000: Metasearch Software ...................... 162


Downloading and Installing Copernic 2000 ..........................162


Using Copernic 2000 ............................................................. 168


Gathering Business Information ................................................. 171


Summary ..................................................................................... 175





Skill 6 Understand Other Internet Services 177





Using FTP to Access Files .......................................................... 178


Using Telnet ................................................................................ 179


Using Your Computer as a Fax Machine ..................................... 180


Receiving a Fax ...................................................................... 182


Using Your Computer as a Telephone ......................................... 183


Making a Voice Call ..............................................................183


Receiving Calls ...................................................................... 184


Using an Internet Directory ..................................................184


Making a Video Call ............................................................. 185


Using HyperTerminal .................................................................. 186


Establishing a HyperTerminal Connection ........................... 186


Transferring Files with HyperTerminal .................................188


Conferencing with NetMeeting ..................................................189


Placing a Call ......................................................................... 191


Chatting on the Screen .......................................................... 191


Using the Other NetMeeting Applications ........................... 192


Using Mailing Lists .....................................................................193


How Mailing Lists Work ...................................................... 194


Subscribing and Unsubscribing .............................................195


Finding Business Mailing Lists .............................................196


Starting Your Own Mailing List ................................................. 200


Using Chat Rooms ...................................................................... 200


Summary ..................................................................................... 200





Skill 7 Publish on the Web 201





Step 1: Learning How Web Pages Work ..................................... 202


Introducing HTML Code.....................................................202


New Web Page Technologies ................................................. 205


Step 2: Developing a Web Strategy .............................................206


Why Does It Make Sense to Have a Web Site? .................... 206


What Makes for Good Web Content? .................................. 208


How Should a Web Site Be Developed? ...............................209


Step 3: Setting Up Your Domain and Server ...............................210


Picking a Domain Name .......................................................210


Choosing a Web Hosting Service .......................................... 212


Where to Find a Web Hosting Company .............................214


Signing Up for Service ................................................................216


Step 4: Collecting and Creating Digital Content ........................216


Collecting Existing Digital Content ......................................216


Creating New Digital Content .............................................. 217


Creating New Documents .....................................................218


Step 5: Creating Your Web Pages ................................................219


Starting with a Wizard .......................................................... 219


Importing Text .......................................................................220


Entering and Formatting Text ...............................................221


Creating Hyperlinks ..............................................................221


Inserting Images .................................................................... 222


Step 6: Testing Your Web Site ..................................................... 223


Verifying Hyperlinks ............................................................. 223


Testing Your Site in Different Browsers ................................ 223


Usability Testing .................................................................... 225


Step 7: Publishing Your Web Site ................................................226


Step 8: Publicizing Your Web Site ...............................................227


Submitting Your Site to Search Engines and Directories ...... 228


Online Advertising ................................................................231


Using Newsgroups to Gain Exposure ....................................233


Creating a Mailing List .........................................................234


Offline Publicizing ................................................................235


Summary ..................................................................................... 235





Glossary 237





Index 251





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