Colin Barrow - The 30 Day MBA [eBook (PDF)] torrent download



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The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash by Colin Barrow


Publisher: Kogan Page | Number Of Pages: 336 | Publication Date: 2009-03-28 | ISBN-10: 0749454121 | PDF | 2 Mb





Contents





Introduction 1





1. Accounting 16


The rules of the game 17;


 Fundamental conventions 17;


Accounting conventions 21; 


The rule makers 22;


Bookkeeping – the way transactions are recorded 23;


Cash flow 24; 


The profit and loss account (income statement) 28;


The balance sheet 32; 


Filing accounts 37; 


Financial ratios 39;


Analysing accounts 40; 


Accounting ratios 41; 


Getting company accounts 49; 


Ratio analysis spreadsheets 51;


Break-even analysis 51





2. Finance 52


Sources of funds 53; 


How gearing works 53;


Borrowed money 55;


Banks 55; 


Bonds, debentures and mortgages 57;


Asset-backed financiers 59; 


Equity 60; 


Sources of equity capital 61; 


Hybrids 68; 


Cost of capital 69; 


Investment decisions 72;


Budgets and variances 77





3. Marketing 81


Getting the measure of markets 82; 


Understanding customers 86; 


Segmenting markets 90; 


The marketing mix 94; 


Selling 108; 


Negotiating 110; 


Market research 111





4. Organizational behaviour 120


Strategy vs structure, people and systems 121; 


Structures – the options 122;


Building and running a team 129; 


The board of directors 130; 


People 132; 


Motivation 140; 


Leadership 144;


Management 146; 


Delegation: the essential management skill 151; 


Systems 153; 


Managing change 158





5. Business history 162


How business history is studied in business schools 163;


Babylon and beyond (4000 BC–1000 AD) 164;


Mediaeval merchants (1000–1700) 168; 


The era of ventures (1700–1900) 170





6. Business law 175


Corporate structures 176; 


Employment law 180;


Employment legislation 183;


Intellectual property 185;


Principles of taxation 190





7. Economics 195


Schools of economic thought 196; 


Micro vs macroeconomics 196; 


Market structures 197; 


Essential economics 199; 


Business cycles 201; 


Inflation 204; 


Interest rates 206; 


Economic policy and tools 207; 


More concerns 209





8. Entrepreneurship 213


Why entrepreneurship matters 213; 


Who make good entrepreneurs? 214; 


Entrepreneurial categories 217;


Entrepreneurship in practice 220





9. Ethics and social responsibility 221


Teaching ethics and social responsibility in business schools 223; 


Owners vs directors: the start of the ethical tug of war 223; 


Understanding stakeholders 226; 


Mapping out the stakeholders 226; 


Assessing obligations 227;


Stakeholder strategies 228; 


Implementing ethical and responsible strategies 229; 


Does being ethical pay off? 231





10. Operations management 233


Outsourcing and the value chain 234; 


Production methods and control 235;


Inventory management 240; 


Quality 242;


Information technology 243





11. Quantitative and qualitative research and analysis 246


Quantitative research and analysis 247; 


Qualitative research and analysis 255; 


Triangulation 258





12. Strategy 261


Devising strategy – the overview 263; 


The experience (or learning) curve 264;


Differentiation 266; 


Focus 266; 


Industry analysis 268; 


Shaping strategy – tools and techniques 269;


Implementing strategy – business plans 274; 


What business are you really in? 277





Appendix: Personal development and lifetime learning 278


Learning for free from the world’s top business schools 279;


The world’s best management development programmes 284;


Free knowledge tools to stay ahead 287; 


MBA information resource centre 294; 


Keeping track of the MBA world 299;


Ranking the schools 302; 


The standards for business school applicants 305





Index 307





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