Patrick Forsyth - Marketing Stripped Bare: An Insider's Guide to the Secret Rules [eBook (HTML Help torrent download



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Marketing Stripped Bare: An Insider's Guide to the Secret Rules


Kogan Page Ltd | 2003/06 | ISBN: 0749439971 | 156 pages | PDF | 1 mb





If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won’t be aware of your service or products and you won’t have a market. Without a market you won’t have a business.





For those of us who aren’t privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide.





"Marketing Stripped Bare" is unlike other books that promise to explain the marketing process. You won’t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You’ll realize that marketing isn’t the sole preserve of the creative, lateral-thinking mavericks, nor of the number-crunching IT brigade.





Table of Contents





 Marketing Stripped Bare—An Insider's Guide to the Secret Rules  


 


Foreword  


 


Preface  


 


Chapter 1 - Marketing in Context 





Chapter 2 - The Marketing Plan 


 


Chapter 3 - The Promotion Mix 


 


Chapter 4 - Selling and Sales Management 


 


Chapter 5 - Distribution 


 


Chapter 6 - ‘Electronic’ Marketing 


 


Chapter 7 - The Future 


 


Chapter 8 - Will You Make a Successful Marketer? 


 


Glossary  


 


Appendix - How High Can You Go? 


 


List of Sidebars  








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