[Speaker Services Nov 07 pt 3] Teleclass Interview with Jamie Walters [Audio (MP3) + eBooks (PDF)] torrent download



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“Authentic, conscious marketing starts with a clear vision of your enterprise and its purpose in the world – which is often an extension of your own higher purpose.”





Do you wrestle with issues of authenticity, profitability, sales and marketing? Sales and marketing are simply concepts; the approach we take and whether it’s honest, authentic and ethical depends completely on our own integrity and intention. Authentic marketing defines how to best reach potential customers, and how to authentically convey who you are and what you offer in a way that allows them to determine if you are the most aligned partner for them. Therefore, a sales and marketing approach that conveys the essence of your enterprise, in all its uniqueness and authenticity, isn’t just the smartest route – it’s ultimately the most effective and enjoyable. This presentation takes a close look at aligning your marketing effort with your highest values. Together we’ll explore:





- Are sales and marketing a necessity – or a necessary evil?


- Are traditional marketing approaches, rooted in a fear- and scarcity-based world views, unethical?


- Is traditional marketing at odds with your values and sense of integrity?


- Do spirituality, right livelihood and “nobility of purpose” conflict with making a profit?





For conscious, big-vision entrepreneurs, the “bottom line” functions of sales and marketing may be perceived as an enormous problem – yet, they’re simply concepts. You’ll transcend old beliefs and make peace with them as you develop an ethical, authentic approach to business that allows you to stay true to your integrity and intention.





Jamie Walters is a born mystic-activist and creative-inquirist, as well as the founder of Ivy Sea, Inc., the author of Big Vision, Small Business – a handbook for conscious enterprise, published by Berrett-Koehler Publishers – and a contributor to Positively M.A.D. (Making a Difference in Your Organizations, Communities, and the World).





She is also the author of Leading at the Visionary Edge, forthcoming from ICFAI University Press, and is currently at work on her next book about the Divine Feminine in the ‘real world.’





Her website, Ivy Sea Online, is recommended by Harvard Business School, and serves as a content source for Inc.com, About.com, CEO Refresher, and other leading online portals. Based in San Francisco, she’s on the advisory council of the Business Alliance for Local Living Economies (BALLE) and is a faculty member of the Cultural Creatives Network. http://www.ivysea.com .





Handouts: 7 Tips for Conscious Marketing & Conscious, Authentic Marketing & Sales 





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[Speaker Services Nov 07 pt 3] Teleclass Interview with Jamie Walters [Audio (MP3) + eBooks (PDF)].torrent
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